The La Jolla Shores Association voted Oct. 21 to support a city evaluation of speeding and pedestrian safety on Torrey Pines Road.

The vote was unanimous. It followed a presentation by La Jolla resident Parnaz Seddighrad, who first brought her concerns to the La Jolla Traffic & Transportation Board on Sept. 15, as first reported by the San Diego Union-Tribune. She submitted a 14-page report outlining potential traffic-calming measures for the stretch near 2552 Torrey Pines Road, which she calls "the Torrey Pines highway" because of speeding.

Rather than pushing one fix, Seddighrad asked the city to evaluate the street and decide what measures are appropriate. She said the area near the La Jolla Nursing and Rehabilitation Center and nearby apartment units is a liability for pedestrians and motorists alike.

"It's a big problem," Seddighrad told the association. "I believe there's a solution. … (The city) needs to reason with us, and they need to give us their findings after they do the evaluation."

Joaquin Quintero, field representative for San Diego City Council President Joe LaCava, told the group that a "robust" evaluation is already underway. He projected results within "the next several months" and said public support would be appreciated.

LJSA board member John Shannon called the area "extremely dangerous" and said "the whole area needs to be re-engineered." Board member Angie Preisendorfer said she witnessed a fatal accident on Torrey Pines Road in the early 1980s and that problems at the curve have persisted since.

A pedestrian-activated illuminated crossing was installed near the site in 2025 after a 70-year-old pedestrian was killed there in 2022, according to the Union-Tribune.

Kiwanis seeks funds for holiday sign

In other business, the association unanimously backed the Kiwanis Club of La Jolla's effort to return the "Season's greetings" sign to a pedestrian bridge over Torrey Pines Road.

Kiwanis representative Steve Hadley told the group the cost estimate for permitting, traffic control and installation runs $25,000 to $30,000. In previous years, the banner had been hung on the bridge without city permits. High costs blocked the sign's return for a second straight year in December 2025.

Hadley said the club hopes to place the banner on the overpass this year, depending on fundraising, and will seek "another solution" for future years. He did not elaborate.

The LJSA next meets at 6 p.m. Wednesday, Nov. 18, at the Scripps Institution of Oceanography's Martin Johnson House, 8840 Biological Grade.